Marketers who use an age and income profile only are missing out on the higher returns that SeniorTalk™'s precise segmentation strategies and predictive analytics bring. Twenty years of direct marketing has enabled SeniorTalk™ to build a knowledge base of 3.5 million individuals, cutting across socio-economic data and including purchase behavior, household composition, lifestyle indicators, even grandchildren. This database represents a living, breathing picture of senior consumer behavior. We know what's important to seniors…grandkids and all.

• Profile of SeniorTalk™'s Database
  Senior consumer data, with detailed demographic, lifestyle, and behavioral information.