Today's seniors know what they want and how they want to buy. SeniorTalk™'s product research and launch services ensure a match between senior market attitudes and your offering, enabling you to go to market faster, and more optimally. The results strengthen product launch strategy and increase market penetration.

• Product Development Consulting
  Trial campaigns test product usage, pricing strategy, and channel response.
  
  
• Challenge & Solution: Substantial Savings Realized
  Product viability study results in savings to marketing and operations.
  
  
• Challenge & Solution: US Market Introduction
  Product pricing trials assured success of US market introduction.
  
  
• Challenge & Solution: Pre-Launch Product Optimization
  An opportunity for product optimization was discovered during in-home testing. The change ultimately strengthened brand share.
  
  
• Challenge & Solution: Launch Drives Retail Penetration
  Multi-channel launch with follow-up strengthens retail position.